The theme for the 2016 Promax BDA was “Ideaology”. We interpreted this as the process every creative faces, from initial panic, to research, to getting the final product out there for the world to see. Inspired by vintage Russian Propaganda posters and rock n roll gig posters the design is bold, fun and gritty, harking back to old-school printing processes and tactile senses wrapped up in a digital age.


Monarchy Productions for PromaxBDA Africa 2016:

Executive Producer: Delarey Hattingh

Director/ Creative Director: Katlego Baaitse

Producer: Shaniel Mjekevu

Project Manager: Shaniel Mjekev

Editor: Carla Bekker

Design Direction: Chris Savides/ Juanita Strachan

Sound Mix: 344 Studio

Animation & Compositing: kyle Lutchman/ Jessica Quilliam / Neo Morulane/ Tristan Winslow