A+E Network’s Crime and Investigation Global Rebrand 2014
Launched in the most international markets on the 5th of March 2014, local viewers had the chance to see the International rebrand done by the award winning agency, Monarchy. With a strong new logo packing, a solid punch of attitude and character, we find boldness is personified, passion reinvented and boundaries extended with a cinematic view on crime as never seen before.
Crime and Investigation, is the first global channel that has been dedicated to true crime stories. This global success story, which is now in 102 countries, 50+ million homes and has been a factual leader for 7 years, is also still one of the stickiest pay TV channels available. All these countries (including Italy, UK, Poland, America, Asian markets and Australia) are now carrying the new look and it will continue to grow and evolve with new idents done as and when needed.
New York based A+E Networks approached Monarchy to evolve Crime and Investigation’s much loved global identity. This was needed in an environment where there is intense competition that challenges the growth of the network and they needed to be set apart both in terms of their programming and their brand. After beating numerous international companies, we jumped at the opportunity to work with the amazing global CI team, where the brutality of the criminal, the despair of the victim and the cunning of the authorities was brought out in the new evolved look of Crime and Investigation.
The treatment was based predominantly on live-action footage and cinematic macro photography that established the reality of the crimes that is on the channel, but was complimented with re-designed logos and an information language, which redefined the look on air. Viewers will see the incredible 3D logos and animated on-air design that gives a new exciting and adventurous high-end feel to the channel.